HOME ABOUT GOVERNMENT AFFAIRS MEMBERSHIP EVENTS NEWS RESOURCES MEMBER LOGIN
SEARCH OUR MEMBERS: OR OR
NEWS
TELL A FRIEND PRINT THIS PAGE

137.4 Million Consumers Plan to Shop Thanksgiving Weekend

November 18, 2016

National Retail Federation

NRF Survey Says Black Friday Will Remain Busiest Shopping Day of the Weekend

WASHINGTON, November 18, 2016 – With the election behind them, consumers are eager to see the deals retailers will offer for the biggest shopping weekend of the year, with 59 percent of Americans – an estimated 137.4 million people – planning to or considering shopping during Thanksgiving weekend, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The numbers, which cover Thanksgiving Day, Black Friday and Small Business Saturday plus Sunday, include both in-store and online shopping and are up from 58.7 percent or 135.8 million people last year.

“Black Friday remains one of the busiest shopping days of the year, with Americans planning to take advantage of aggressive in-store and digital promotions over the entire holiday weekend,” NRF President and CEO Matthew Shay said. “Retailers know consumers are spreading out their holiday budgets to shop throughout the season. While there’s no doubt of the incredible promotions offered during the weekend, the holiday shopping season is long and consumers will look for and expect great deals down to the very last minute.”

The survey found that 21 percent of weekend shoppers plan to shop on Thanksgiving Day, nearly the same as last year’s 22 percent. But Black Friday will remain the busiest day of the holiday weekend with 74 percent planning to shop that day, the same as in 2015. A substantial 47 percent are expected to shop on Saturday; of those shoppers, 24 percent say they will be doing so specifically to support Small Business Saturday, up from 22 percent last year. On Sunday, 24 percent expect to shop.

According to the survey, 77 percent of 18 to 24-year-olds and 76 percent of 25 to 34-year-olds plan to shop over the weekend. As with shoppers overall, Black Friday is the day most Millennial weekend shoppers plan to shop – 86 percent of 18 to 24-year-olds and 78 percent of 25 to 34-year-olds.
“Millennials continue to drive the trend of hitting the stores – both on their feet and online – as soon as the turkey is finished,” Prosper Principal Analyst Pam Goodfellow said. “Whether they’re hoping to find gifts for themselves or for the folks on their lists, they will do their research to find the best deals of the weekend and have allotted a large part of their holiday budget for Black Friday, Small Business Saturday and Cyber Monday spending.”
“For many millennials, every Thanksgiving weekend they can remember has involved hopping online to find the best deals,” Goodfellow said. “For this group, it’s more than just a weekend of good deals, it’s a holiday tradition.”

While not included in the 137.4 million total for the Thanksgiving weekend, 36 percent of consumers say they plan to shop online on Cyber Monday, up from the 34 percent in 2015.
Full data results surrounding this survey will not be published on NRF.com. News media and analysts who require additional information can contact press@nrf.com.
CyberMonday.com Turns 10
Even Cyber Monday will get in on the Black Friday frenzy, with the 10-year-old website CyberMonday.com promoting “Deal of the Hour” offers from hundreds of retailers throughout the day on Black Friday. The deals include:

Time Black Friday
12-1am Apple
1-2am Samsung
2-3am Neiman Marcus
3-4am eBags
4-5am All Saints
5-6am Bose
6-7am Under Armour
7-8am Lord & Taylor
8-9am Off Fifth
9-10am Kiehls
10-11am Kohls
11-12pm Home Depot
12-1pm Wal-Mart
1-2pm Overstock
2-3pm Saks
3-4pm Best Buy (HP)
4-5pm Ashford
5-6pm Things Remembered
6-7pm Tumi
7-8pm Lands' End
8-9pm JCP
9-10pm American Eagle
10-11pm Wall Street Journal
11-12am Teavana

Offers will include dollars off, free gifts with purchase and free shipping specials. NRF will announce Cyber Monday promotions on November 27.
NRF Thanksgiving Weekend Results and Weekend Contact Information
NRF will release the results of its Thanksgiving weekend survey by 2:00 p.m. ET on Sunday, November 27. Information will include what time people started shopping on Thanksgiving Day and Black Friday, how many people shopped for Small Business Saturday and the percentage of those shopping online over the weekend. That day NRF will also release the annual Cyber Monday Expectations survey.

Additionally, NRF will host a media call with Matthew Shay at 2:00 p.m. Sunday, November 27. An advisory will be sent to retail, trade and business media in the coming days.

NRF offices will be closed on Thanksgiving Day and Black Friday, but members of the media relations team will be available from 9 a.m. until 5 p.m. on Black Friday. To request a print or broadcast interview, contact Ana Serafin Smith or Treacy Reynolds at press@nrf.com or 855-NRF-PRESS.
About Prosper Insights & Analytics
Prosper Insights & Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com
The survey, which asked 7,206 consumers about Thanksgiving weekend and Cyber Monday shopping plans, was conducted November 1-8 and has a margin of error of plus or minus 1.2 percentage points.
About NRF
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF.com
###

If you would rather not receive future communications from National Retail Federation, let us know by clicking here.
National Retail Federation, 1101 New York Ave. NW Suite 1200, Washington, DC 20005 United States



Contact Information:
Treacy Reynolds or Ana Serafin Smith

National Retail Federation
855-NRF PRESS
press@nrf.com
News
November 20, 2017
MORE THAN 164 MILLION CONSUMERS PLAN TO SHOP OVER THANKSGIVING WEEKEND AND CYBER MONDAY
November 20, 2017
10 RECOMMENDATIONS FOR RECRUITING, HIRING AND RETAINING MILITARY VETERANS
November 17, 2017
5 Ways to Market Your Business for the Holiday Season
November 15, 2017
Real von Trapps competing with modern Vermont hotels
November 15, 2017
Onion River Co-op Past and Present, and a Preview of the New Store
November 14, 2017
Can local businesses compete with Amazon?
November 14, 2017
City Market Opens South End Co-op
November 13, 2017
3SquaresVT Challenge Kicks Off
November 7, 2017
Gifford’s Strode Independent Living receives Efficiency Vermont cash incentive
November 2, 2017
What to expect from the revitalization of the Burlington Town Center
October 31, 2017
$1M to boost local businesses
October 25, 2017
New initiative links education and training to Vermont’s future workforce and economic needs
October 24, 2017
Amazon's Stealth Takeover of Vermont
October 24, 2017
C&S WHOLESALE GROCERS RESPONDS AFTER HURRICANE MARIA AND CALIFORNIA WILDFIRES
October 23, 2017
Governor Scott launches ThinkVermont to grow economy
October 23, 2017
The Place to Live, Work, and Shop
October 20, 2017
Vermont businesses credit 25 percent of sales to Amazon
October 19, 2017
Target comes to University Mall
October 19, 2017
City Market donates $30,000 to support the Vermont food system
October 18, 2017
Shelburne's Village Wine and Coffee to Expand
October 17, 2017
VERMONT AGENCY OF COMMERCE AND COMMUNITY DEVELOPMENT RECEIVES $325,600 GRANT FOR SMALL BUSINESS EXPORTING
October 12, 2017
Governor calls for 'sense of urgency' for expanding Vermont’s workforce
October 11, 2017
Donovan: Protecting Vermonters after Equifax
October 6, 2017
Vermont ranks in top five for energy efficiency
October 6, 2017
What Section 179 Expensing Means for Your Business
October 5, 2017
Scott signs proclamation designating October as Employee Ownership Month
October 2, 2017
2017-2018 Windham Region CEDS Update
October 2, 2017
Coca-Cola Bottling Company of Northern New England closes on significant acquisition of new territory in Northeast
September 27, 2017
SNAP Is an Important Public-Private Partnership
September 22, 2017
Vermont Agency of Agriculture, Food & Markets Announces Over $1M in Available Grant Funds
September 6, 2017
Amid federal uncertainty, state employer regulations on the rise
September 4, 2017
Stormwater permits could be costly for some
September 1, 2017
Chicago-area soda tax may carry political price for backers
August 8, 2017
Governor Announces Formation of Interagency Committee on Chemical Management
August 1, 2017
Washington Post: Sobering news for $15 minimum-wage boosters
August 1, 2017
Vermont Department of Taxes Launches a Listening Tour for Small Businesses
July 26, 2017
NYT: Who Wants to Run the Mom-and-Pop Market? Almost No One
July 25, 2017
Retailers Welcome Move Toward More Balanced Overtime Update
July 19, 2017
America’s Retail Champion of the Year
June 26, 2017
Harpoon releases 2017 PMC Beer
May 3, 2017
J. Polep Announces Their Recent Acquisition
March 13, 2017
11th Annual Vermont Organics Recycling Summit
February 14, 2017
PRESIDENT TRUMP SIGNS 1ST EXECUTIVE ORDER ON ACA
January 18, 2017
Vermont Health Connect Announces Key Dates for Open Enrollment
January 11, 2017
Retailers Say U.S. Supreme Court Should Rule in Favor of Free Speech on Credit Card Fees
December 22, 2016
BUSINESSES NEED TIME TO REGROUP
December 15, 2016
Internet-tax case could change online shopping
December 12, 2016
650 Grocery Bags of Healthy Food to Central Vermonters
December 9, 2016
Hunger Mountain Co-op's Annual Holiday Grocery Pack
December 5, 2016
Predicting Where Retailers Will Focus Their Energy in 2017
November 28, 2016
Retailers Made Black Friday Irresistible for Consumers with Great Deals, Online and In-Store
November 22, 2016
C&S Charities Donates 1.7 million to Pediatric Cancer and Childhood Hunger
November 21, 2016
5 Ways To Convert Holiday Shoppers Into Loyal Customers
November 18, 2016
137.4 Million Consumers Plan to Shop Thanksgiving Weekend
November 14, 2016
Mandatory Bag Reuse Program Huge Success at Vermont Specialty Food Market
November 9, 2016
Top 25 retail industry websites
November 2, 2016
NOVEMBER 2016 MEMBER SPOTLIGHT
October 21, 2016
Members Supporting Local Food Sales
October 4, 2016
National Retail Federation Forecasts Holiday Sales to Increase 3.6%
September 27, 2016
ImageTek Labels Expands Digital Printing Capabilities With Jetrion 4900M-330
September 23, 2016
Meat Grinding Record Keeping Requirement
September 22, 2016
Halloween Spending to Reach $8.4 Billion, Highest in Survey History
September 21, 2016
Farrell Distributing along with Leunig’s Bistro & 12 local restaurants to raise money for the UVMMC Breast Care Center
September 19, 2016
Dick Barnes Recognized for Long-term Service to Vermont
August 29, 2016
Survey Finds Seven in 10 Small Retailers ‘Overwhelmed’ By Government Regulations, Mandates
August 23, 2016
Cabot partnership to help Food, Farms & Forests Fund
August 11, 2016
Vermont will not enforce GE Food Labeling Law
August 2, 2016
Woodstock Farmers’ Market Gold Barn Honoree
July 26, 2016
National Retail Federation Upgrades 2016 Economic Forecast
July 21, 2016
Back-to-School and College Spending to Reach $75.8 Billion
July 1, 2016
NRF Welcomes Appeals Court Ruling Against Disputed Credit Card Swipe Fee Settlement
June 30, 2016
Vermont’s earned sick leave law
June 16, 2016
2016 Scholarship Recipients Named
June 15, 2016
City Market considers next phase of expansion
May 26, 2016
Congressman Welch Honored as NRF Legislator of the Year
May 25, 2016
NRF Recognizes Legislators of the Year
May 16, 2016
#ShopNaked at the Woodstock Farmers Market
May 13, 2016
Walmart suing Visa over chip card
May 11, 2016
From Seeds To Sweets, Small Businesses Are A Winning Formula In Lamoille County
May 11, 2016
City Market Job Opening - Director of Operations
May 5, 2016
Sherman and Trombley of Stowe Mercantile are VRGA Persons of the Year
April 27, 2016
Americans to Spoil Mom this Mother's Day
April 11, 2016
The House passes a resolution honoring Bethany Berger
April 4, 2016
A Hannaford Supermarkets program surpasses 2 significant milestones
March 30, 2016
A Vanilla shortage?
March 18, 2016
Vermont Pickle on Local 22 & Local 44
March 10, 2016
Best Bagger 2016
March 7, 2016
Onion River Co-op partners with Mansfield Cooperative to save Underhill Country Store
March 7, 2016
14 Vermont businesses receive $14,000 to attend national trade shows
March 1, 2016
Bethany Berger takes home 2nd place!
February 26, 2016
Only ONE booth left!
December 4, 2015
It's Scholarship Time!
October 6, 2015
Gubernatorial Candidates to Judge Vermont Bagging Championship
September 29, 2015
FDA Issues Orders
July 22, 2015
Three Vermont Businesses named America’s Retail Champions
VRGA
Board of Directors
VRGA Staff
Contact
MEMBERSHIP
Join
Services
Benefits
Member to Member
RESOURCES
Employment Posters
Regulatory
Monthly Newsletter
NAVIGATION
Home
About VRGA
Legislative Affairs
Membership
Events
News
Resources
Site Map
Vermont Retail & Grocers Association
148 State Street
Montpelier, Vermont 05602

Telephone: 802-839-1928
Fax: 802-839-1927
Email: info@vtrga.org


NWJ
Northeast_Delta_Dental_Logo1