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Predicting Where Retailers Will Focus Their Energy in 2017

December 5, 2016

2017 will be a tipping point for many of the technologies that have been in startup mode for two to three years.

That’s not to say that concepts such as artificial intelligence and virtual reality are ready for prime time, but clearly we’re at a point where these emerging technologies have proven valuable and are on the cusp of sparking greater change.  We’ve also reached an inflection point in the expectations of consumers and how they want to interact with brands and retailers. Shoppers expect brands to understand what’s important to them. They want and demand trust; if they have a problem, they expect answers.
Connecting with today’s shopper implies understanding the fierce urgency of now that prevails in their lives. For retailers, that means being prepared to adapt quickly and transform processes when needed. Shoppers can be a punishing crowd; get on their bad side and you’ll suffer. Innovation is imperative in today’s “what’s next” climate. That doesn’t necessarily imply an overhaul, but it does suggest the need for regular, impactful changes and a vigilant eye on the future.



Contact Information:
Erin Sigrist
President
VRGA
802.839.1928
erin@vtrga.org
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