In the spirit of cooperation during hard times, these Webinars are FREE for all as we navigate this pandemic.
The Vermont Specialty Food Association has developed this webinar series in partnership with the Vermont Agency of Agriculture, Food, and Markets. This series will focus on certain aspects of E-Commerce for companies looking to expand, leverage, and grow their current E-Commerce business. Thank you to Lean Edge Marketing and KW Content for sharing their expertise and developing these sessions with us.
Registration includes access to all three webinars; please use the same link each week. All webinars are from 1:00pm to 2:30pm.
1.Optimizing your E-Commerce Strategy
Wednesday, May 13, 2020, Presented by Bud Reed, from Lean Edge Marketing
2. Selling on Amazon
Wednesday, May 20, 2020, Presented by Tom Funk, from Lean Edge Marketing
3. Digital Communication with Consumers: Business Growth
Wednesday, May 27, 2020, Presented by Katie Wight, from KW Content
How to Retail in the time of COVID-19
Presenter: Bob Phibbs, known as the Retail Doctor. Bob has worked with hundreds of large retail brands including Bernina, LEGO, and Yamaha, as well as the smallest mom and pops, and everything in between.
We know you have been struggling ... and we want to help. VRGA in conjunction with the Council of State Retail Associations (CSRA), is hosting a webinar that will refocus your retail plan to not only survive COVID-19, but help you thrive!
This webinar is different from the traditional “woe is me” message. It will get you focused on something positive. The webinar covers how store operations must change, how to market yourself -- including the do’s and don’ts of Facebook live -- and how to get in the right mindset to not just survive but to win as stores re-open.
This free course from Bob aims to help you develop a plan for reopening as well as train your staff how to interact with customers in this new normal -- to care for them rather than wait on them.
This course includes these 8 lessons, based on questions submitted from retailers all over the world:
- How to See Opportunity in the Chaos
- How to Reform and Rebuild Your Team
- Quick Tips for Adapting to Long-Term Changes
- How to Successfully Manage the Merchandise Conundrum
- How and Why to Approach Reopening like a New Business
- How to Welcome Customers to Your New Normal
- How to Pivot Conversations to Keep Things Positive
- How and Why to Use Role Play in Sales Training
The course also includes 5 role play exercises to download and use with your staff.
How to Stay Growth-Oriented and Resilient in Your Retail, Grocery, or Specialty Foods Business
This interactive online workshop from DowntownUp will give you strategic tools, perspectives, and support to sustain and grow your business during the COVID-19 crisis and come out strong as the crisis passes. We will avoid getting stuck in the whirlwind of fear and uncertainty and instead help you create a focused, doable action plan based squarely on what you have proactive control over that will give your business an edge for growth and on-going resiliency.
What You Need to Know About COVID-19
VSFA and VRGA collaborated with UVM Extension to present some basic information about the virus (SARS-CoV-2), the disease (COVID-19), and additional online resources. We respond to some of the questions we have received about COVID-19 in the context of the daily activities of food manufacturer/food handler
Doing Business in these Uncertain Times
Presented by Paul Frank + Collins P.C. on 3/25, VSFA and VRGA members joined Senior Partners Karen Stackpole, Kris Brines, Chris Leff, Shane McCormack, and Bob DiPalma from Paul Frank + Collins for a live webinar to discuss employment issues, financing issues, contact problems and related questions that may arise as this pandemic continues to evolve. Download the slide presentation.
Business Planning in Uncertain Times
The business world has changed radically in recent months and more change is coming. Business owners need to make tough decisions to survive and, ultimately, to adapt their business models to the new reality that emerges. There are great risks, but also great opportunities for the businesses that navigate the next several months successfully.
Bryan Ducharme of Venture 7 Advisors presents three different analytical tools that any business owner can use to make data-driven decisions at a time when emotions are running high and business outlooks are changing on a daily basis. He reviews each model in detail discussing its purpose, its strengths and limitations. Download the slide presentation.
Getting started with virtual retail in the Covid19 era
With the closure of businesses nationwide, the ability to sell product direct to consumer online is more important than ever. Jacob Dubois, founder of Burlington based UpTown Cow, leads this session on virtual retail platforms. Uptown Cow is a full service e-commerce management company that works with clients to grow their online sales.
Jacob covers how to get started with online selling platforms, plugins, photography tips, and more. You'll leave the session with a solid understanding of how to get your e-commerce program up and running.
Social Media 101: The Basics of Facebook and Instagram for Business
Molly Goodyear, founder of 802Social, leads this session focused on the basics of instagram and facebook for businesses. From best practices for account setup to post examples, general trends, and more, this session will provide what you need to get your accounts up and running!
A Clear and Present Danger to Retailers
Management One is the leader in retail consulting. To help provide a clear outline of the possible impact to our industry from the growing coronavirus epidemic, they have gathered a collection of experts across multiple sectors of the retail industry. After gathering all of the data provided by their network of retail experts, they quickly realized this was MUCH more than a simple, 1-hour presentation. So they created a 6 Part Webinar Series. From shifting marketing strategies, assessing financial options and analyzing internal business processes, they felt retailers would benefit most from a deeper dive that unpacked these issues in more detail.
Webinar: You’re Store may be closed but your Business isn't.
Webinar: The Art of Landlord Negotiation
Webinar: The Secret to Online Success for Brick & Mortar Retailers
Webinar: The New Era of Vendor/Retail Relationships During COVID-19
Tutorial: Setting up your 12-week cash flow using the FREE budget template from Management One. Visit their website to find the template.
Webinar: The Retailer’s Guide to the Economic Stimulus Package